NEWS | BLOG

31 January, 2012

City Firms partner to sponsor British Handball

Filed under: Handball, International, London 2012 Olympic Games, Media, Sponsorship — admin @ 2:07 pm

Tuesday 31 January 2012

Wealth Manager, Collins Stewart Wealth Management, and international law firm Pinsent Masons, have joined forces to announce a major new sponsorship deal with the British Handball Association which will run throughout 2012.

Collins Stewart Wealth Management and Pinsent Masons have become Official Partners to British Handball, and both the Great Britain (GB) men’s and women’s handball teams will carry the Collins Stewart Wealth Management and Pinsent Masons logos on their shirts in all competitions and training matches in the build-up to the Olympics.

In addition to the sponsorship, Collins Stewart Wealth Management has also launched an initiative, which will see the company donating £10.00 for every goal scored, by both the men’s and women’s teams in the run up to the Olympics in August, to a Fund designed to assist the players who are making big sacrifices, to compete on the global stage.

Since London was awarded the 2012 Olympic Games in 2005, British Handball has been focussed on building two teams to mount a competitive challenge to the handball competition which will be played at the specially created handball arena at the Olympic Park.

Neil Darke, Head of Collins Stewart Wealth Management commented: “Handball is an exciting and dynamic sport to watch, and has great potential to grow in popularity throughout this Olympic year. We look forward to working alongside Pinsent Masons and the talented team at British Handball, to support the athletes who work so hard to help raise the sport’s profile in the UK, particularly during this exciting year.”

“We were attracted to British Handball as an organisation as, despite the sport being relatively unknown, their approach to building the game’s familiarity chimed with us. We were also very pleased as an anchor partner, to help bring Pinsent Masons to the partnership. Like Collins Stewart Wealth Management, Pinsent Masons’ business is built around its clients, which has given us a shared vision when looking to get involved with a sports organisation.”

Trevor Watkins, Head of Sport and a Partner at Pinsent Masons, said: “The sports sector is a key part of our firm’s business. We are delighted to take this opportunity to invest back into sport and make a real difference in doing so. It gives our staff across all of our offices a tremendous opportunity to be part of the GB Handball journey as the teams prepare for what will be one of the greatest sporting events in this country in our lifetime and to play their part by volunteering, supporting and helping to create a strong foundation for the sport beyond 2012.”

Paul Goodwin, Chief Executive Officer at British Handball, commented: “We are thrilled that the sport has attracted two high profile, award-winning companies as major partners; it demonstrates that British Handball is in a strong position in the build-up to the Olympics and we look forward to working closely with Collins Stewart Wealth Management and Pinsent Masons throughout the year to further develop the popularity of the sport into the future.”

The sponsorship will give a major boost to British Handball’s plans to make handball more popular in Britain. Handball is already one of the fastest growing sports in the country following its inclusion in the Change 4 Life programme, which has seen the sport introduced in more than 400 schools across the country. As a result of this, handball has seen a six-fold increase in the number of young people being introduced to the sport.

21 June, 2011

The Business of Horse Racing, Sports Business International

Filed under: International, Media, Racing, Sponsorship — admin @ 1:36 pm

June 2011

Merrick Haydon, Revolution’s Managing Director of Sponsorship has been quoted in a recent report – The Business of Horse Racing – which was commissioned by Sport Business International with reports provided by Deloitte’s Sport Business Group.

21 February, 2011

Reliance on bookmaker sponsorship soars as economy bites (including sponsorship Q&A with Rod Kohler, Revolution Sports)

Filed under: Media, Racing, Sponsorship — admin @ 3:29 pm

Racing Post, UK – 21, February 2011

21 January, 2011

Football goes that extra Furlong for racing, PR Week, UK

Filed under: Football, Media, Racing, Sponsorship, Venues — admin @ 4:12 pm

21, January 2011

PR Week

21 July, 2010

ETX CAPITAL AND CORNEY & BARROW WINE BARS IN WORLD CUP PARTNERSHIP

Filed under: Football, International, Media, Sponsorship, Venues — admin @ 4:49 pm

21 July 2010

ETX CAPITAL – the London-based financial spread betting firm – has completed a highly successful month-long partnership with Corney & Barrow Wine Bars. The campaign comprised a range of branding activities including exclusive sponsorship of each of the 13 bars’ television and projector screens for the duration of the FIFA 2010 World Cup Finals. The television branding was supported by promotional posters in each City bar.

As well as promoting the ETX Capital brand, Corney & Barrow’s clientele were given the chance to win a £2,500 account credit and runners-up prizes of £250 account credits with the leading financial spread betting firm, through business card drop boxes at each venue.

Stuart Lane, Head of Sales & PR at ETX Capital, said: “The World Cup partnership with Corney & Barrow Wine Bars has been fantastic for ETX Capital and has given us the opportunity to engage with and promote our brand name to their customers.

We are thrilled with the results and as a consequence of the month’s alliance with Corney & Barrow Wine Bars, ETX Capital has experienced a surge in new business, with a significant number of new accounts opened and general enquiries made.”

The promotion, which was managed by Revolution Sports Marketing Group, ran until Sunday, 11 July 2010. The names of the main prize winner and 13 runners-up are due to be announced on Monday, 19 July 2010.
 
ENDS
 
For further information, please contact:

Rod Kohler at Revolution Sports on 0207 928 9999
Stuart Lane at ETX Capital on 0207 392 1439

Notes to editors:

ETX Capital is a trading name of Monecor (London) Ltd. which is Authorised and Regulated by the Financial Services Authority

    

  

14 July, 2010

THE PFA SIGNS FOR FOOTBALL FURLONG

Filed under: Football, Sponsorship, Venues, racing — admin @ 3:13 pm

14 July 2010

THE PROFESSIONAL FOOTBALLERS’ ASSOCIATION (PFA) has become the new title partner of 2010’s Football Furlong – the unique football-themed raceday – at Royal Windsor Racecourse on Sunday, 8 August 2010.

The PFA Football Furlong is the one day of the year when the sports of football and horse racing come together.

All the jockeys wear the generic representative colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Now in its fifth year, The PFA Football Furlong has previously been won by Tottenham Hotspur, Wigan, Arsenal and Middlesbrough. The South of England is well represented with Arsenal, Chelsea, Fulham, West Ham and Spurs amongst the clubs taking part. 

Christian Smith, Commercial Director of the PFA said, “The PFA Football Furlong is a great way for fans to back their teams before the season starts. It promises to be a great day’s racing and great fun for all the supporters and our sponsors and partners – there’s a free football masterclass by Chelsea FC Football in the Community, a mascot race, and six cracking horse races”.

Before racing begins at Royal Windsor Racecourse, the 2010 PFA Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm.  The first race is at 2.30pm.  Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure.  Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

ENDS

For further media information, please contact:

Rod Kohler      Tel: 0207 928 9999
Revolution Sports Marketing Group   Mob: 07770 647662
     

Kate Hills       Tel: 01342 834 800
Director of Public Relations & Communications Mob: 07813 947201
Arena Leisure Racing

8 June, 2010

RACING WELCOMES PREMIERSHIP FOOTBALL TO ROYAL WINDSOR RACECOURSE

Filed under: Football, Media, Racing, Sponsorship, Venue — admin @ 4:58 pm

FOOTBALL FURLONG was today officially launched at Royal Windsor Racecourse by top jockeys Kieren Fallon and Hayley Turner.

The event will see jockeys racing in the generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding.
 
The horses and jockeys accrue points for the teams that they represent, which go towards a league table throughout the day’s racing. The team with the highest number of points after the sixth race on Sunday, 8 August 2010 will be crowned the 2010 Football Furlong champion.

Chelsea FC will be supporting the event through its Football in the Community programme by running free football masterclasses for up to 2,000 children at the racecourse before racing starts. There will also be a host of other football related activities including a penalty shoot out, human football tables and appearances from Premiership footballers and football personalities.

With all accompanied children under the age of 18 being admitted to the racecourse free of charge, and adult admission starting at just £9, it’s an affordable day out for all the family.
 
Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, said:
“Football Furlong is an extremely exciting prospect, which has proved very successful in recent years at Haydock Park and Leopardstown Racecourses. It is a groundbreaking initiative that has been added to the Royal Windsor Racecourse fixtures calendar, and we look forward to welcoming a new crowd of racing fans to the racecourse and to the sport.
 
“With the event being held on the same day as the FA Community Shield it will be great to see how Chelsea and Manchester United fare in a horseracing environment.”
 
Before racing begins at Royal Windsor Racecourse, the 2010 Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.
 
Headline sponsorship is now available with overall event title naming rights, including jockey’s branding on the special football silks, providing significant brand awareness, promotional and VIP hospitality benefits.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm.  The first race is at 2.30pm.  Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure.  Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

Copyright free image. Caption: Top jockeys Kieren Fallon and Hayley Turner battle for 2010 Football Furlong Trophy being staged at Royal Windsor Racecourse on Sunday 8 August 2010.

ENDS
 
For further information, please contact:

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, on 01753 498 442; or Rod Kohler at Football Furlong on 0207 928 9999

1 May, 2010

2010 Football Furlong Royal Windsor Racecourse

Filed under: Football, Sponsorship, Venues, racing — admin @ 4:35 pm

Royal Windsor Racecourse is seeking a headline sponsor to partner the Racecourse’s inaugural Football Furlong™ Raceday on Sunday, 8 August 2010. Football Furlong™ is a unique fusion of horseracing and football with jockeys racing in the generic shirt colours of the 20 English Premier League football clubs, and has been hosted at Haydock Park and Leopardstown Racecourses in previous years.

Headline sponsorship benefits include overall event title naming rights plus title ownership of five of the day’s races, covered by satellite channel At The Races with domestic distribution to over 12 million UK and Irish homes; significant branding on all event marketing and throughout the Racecourse; PA announcements on the day targeted at the 9,000 racegoers; substantial VIP hospitality in private, course-facing facilities at the beautiful riverside Racecourse; exclusive access to Premier League football stars and VIPs; partnership to be publicised in all pre-raceday literature and press releases.

Fantastic marketing, hospitality and sales promotion platform with PR cut through.

Contact Matthew Foxton-Duffy, Sales & Marketing Manager, 01753 498 442, matthew.foxton-duffy@windsor-racecourse.co.uk for further details.

For a detailed proposal please click on the following link:

RWR Football Furlong Proposal, May 2010 LR