4 August 2010

The 20 Premiership teams that will be competing for the 2010 PFA Football Furlong trophy were officially unveiled on Monday evening at this year’s host venue – Royal Windsor Racecourse.

Premiership stalwarts Manchester United, Spurs and Chelsea will as ever be represented, but fans will also be able to see newcomers Wolverhampton Wanderers and Blackpool who will be competing for the Football Furlong trophy for the first time.

Spurs supremo – Harry Redknapp – was also unveiled as the event’s official ambassador, hailing: “there’s nowhere better than racing at Windsor – it’s always special there. I think the easiest way to find a winner will be for fans to pick their horses by their team’s colours – it might be easier than going on the horses form!”

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse said: “It’s fantastic to have Harry Redknapp on board and coming to Windsor on Sunday for Football Furlong day.  He is a legend in the football world and we are really looking forward to a great day of football activities and top class racing – we just hope Spurs can win the Football Furlong trophy for Harry too!”

The PFA-partnered Football Furlong event is the one day of the year when the sports of football and horse racing come together.  All the jockeys wear the representative generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Football Furlong was first won by Tottenham Hotspur at the inaugural event in 2004. The London based clubs are well represented with Fulham, Arsenal, Chelsea, West Ham and Spurs, who will all looking to win their first silverware of the season. 

Before racing begins at Royal Windsor Racecourse, the 2010 PFA Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm.  The first race is at 2.30pm.  Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure.  Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

ENDS

Photo Caption:

Invited racegoers pose in 2010-2011 Premiership team silks, with Scotty the Stag from Windsor & Eton FC

For further media information, please contact:

Rod Kohler 
Tel: 0207 928 9999
Mob: 07770 647662
Managing Director
Revolution Sports Marketing Group 

Kate Hills
Tel: 01342 834 800
Mob: 07813 947201
Director of Public Relations & Communications 
Arena Leisure Racing 

Disclaimer: Neither Football Furlong or any other parties associated with the event are authorised by or associated with any of the Clubs or The Premier League.

2 August 2010

Tottenham Hotspur manager Harry Redknapp has made a shock start to the Premiership pre-season – by signing to the PFA Football Furlong.

Spurs fans need not worry – their supremo has only signed to be the Official Ambassador to the unique football-themed race day at Royal Windsor Racecourse on Sunday 8 August and has no plans to leave the London club!

The PFA-partnered Football Furlong event is the one day of the year when the sports of football and horse racing come together.

All the jockeys wear the representative generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Football Furlong was first won by Tottenham Hotspur at the inaugural event in 2004. The London based clubs are well represented with Fulham, Arsenal, Chelsea, West Ham and Spurs, who will all looking to win their first silverware of the season. 

Redknapp said, “The PFA Football Furlong raceday is a great way for fans to back their teams before the season starts. It’s sure to be a cracking day out and great fun for all the supporters – there’s a free football masterclass, prizes for the best dressed fans and a mascot race – as well as six top class races”.

Before racing begins at Royal Windsor Racecourse, the 2010 PFA Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm.  The first race is at 2.30pm.  Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure.  Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

ENDS

For further media information, please contact:

Rod Kohler
Tel: 0207 928 9999
Mob: 07770 647662
Managing Director
Revolution Sports Marketing Group   

Kate Hills
Tel: 01342 834 800
Mob: 07813 947201
Director of Public Relations & Communications 
Arena Leisure Racing 

Disclaimer: Neither Football Furlong or any other parties associated with the event are authorised by or associated with any of the Clubs or The Premier League.

FOOTBALL FURLONG was today officially launched at Royal Windsor Racecourse by top jockeys Kieren Fallon and Hayley Turner.

The event will see jockeys racing in the generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding.
 
The horses and jockeys accrue points for the teams that they represent, which go towards a league table throughout the day’s racing. The team with the highest number of points after the sixth race on Sunday, 8 August 2010 will be crowned the 2010 Football Furlong champion.

Chelsea FC will be supporting the event through its Football in the Community programme by running free football masterclasses for up to 2,000 children at the racecourse before racing starts. There will also be a host of other football related activities including a penalty shoot out, human football tables and appearances from Premiership footballers and football personalities.

With all accompanied children under the age of 18 being admitted to the racecourse free of charge, and adult admission starting at just £9, it’s an affordable day out for all the family.
 
Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, said:
“Football Furlong is an extremely exciting prospect, which has proved very successful in recent years at Haydock Park and Leopardstown Racecourses. It is a groundbreaking initiative that has been added to the Royal Windsor Racecourse fixtures calendar, and we look forward to welcoming a new crowd of racing fans to the racecourse and to the sport.
 
“With the event being held on the same day as the FA Community Shield it will be great to see how Chelsea and Manchester United fare in a horseracing environment.”
 
Before racing begins at Royal Windsor Racecourse, the 2010 Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.
 
Headline sponsorship is now available with overall event title naming rights, including jockey’s branding on the special football silks, providing significant brand awareness, promotional and VIP hospitality benefits.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm.  The first race is at 2.30pm.  Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure.  Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

Copyright free image. Caption: Top jockeys Kieren Fallon and Hayley Turner battle for 2010 Football Furlong Trophy being staged at Royal Windsor Racecourse on Sunday 8 August 2010.

ENDS
 
For further information, please contact:

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, on 01753 498 442; or Rod Kohler at Football Furlong on 0207 928 9999

26 July, 2009

Howard Wright reports on the appointment of promotional experts Revolution by TurfTrax

For further information please contact:

Revolution Sports Marketing Group: +44 (0) 207 928 9999

merrick@revolutionsports.co.uk

9th March 2009

Designed to help drive brand awareness, new business and deliver a significant ROI, the prestigious Newmarket July Festival is now positioned to offer overall Event Title naming rights in 2009. The Partnership provides live Channel 4 television coverage, extensive branding, relationship marketing, data capture, sampling and exclusive hospitality opportunities. 

In addition, the Event Title Partner package now also includes access to a number of innovative marketing rights throughout the calendar including the highly-regarded Newmarket Nights, plus the opportunity to target the estimated 170,000 visitors who visit the racecourse each year.

Please contact the team at Revolution to discuss how your brand can benefit from the July Festival partnership.

Revolution Sports Marketing Group: +44 (0)207 928 9999
merrick@revolutionsports.co.uk

9th March 2009

Revolution showcases Anglo Irish Bank’s industry leading race sponsorship of the Supreme Novices Hurdle at the Cheltenham Festival as the UK’s sports media and supporters turn to the start of the 2009 Festival and the roar of the crowd as the first race gets under orders. Please contact Revolution for a copy of the media file.
Revolution Sports Marketing Group: +44 (0)207 928 9999
rod@revolutionpr.co.uk

17th November 2008

Attended by Merrick Haydon from Revolution, the 32nd Asian Racing Conference in Tokyo officially got underway with a lavish Opening Ceremony providing the fireworks on Monday evening.

The conference returned to Japan in style after a 23-year absence, with the ceremony spearheading what should be a four days packed with debate and deliberation during six plenary sessions and three selective sessions that will further galvanize thoroughbred racing in Asia—and the rest of the world.

The ARC—the fourth to be held in Japan—came home to its origin where the conference was incepted in 1960, when 69 members from seven nations attended. The ARC has grown leaps and bounds since then, with a delegation of 850 from 33 countries and regions taking part in the highly anticipated meetings this week.

The Minister extended his personal welcome to the audience, and pointed to the strides Japanese racing has taken since the last ARC was organized in 1960. “In the world of racing, 23 years is the equivalent of batting an eyelash,” he said. “But in that time, the international reputation of racing in our country has grown and it is an absolute honor for us to welcome everyone as a Part I nation.”

“The theme of the 32nd conference is “New Horizons,” and indeed we think it’s symbolic that this morning, the management committee voted to its associate membership of our federation the Saigon Racing Club and the Jockey Club of Russia,” he said, referring to the decision sealed and approved by ARF’s Management Committee Meeting to include Vietnam and Russia in the organization.

“There can be no doubt that this conference you have organized this week will be one of the most significant and successful event of world racing.”  Dr. Kenji Tsuchikawa, JRA President CEO and the host of ARC Tokyo 2008, had the last words to a spectacular night—and the start of what should be an intense and fruitful conference.  “I would like to welcome our warm welcome to each and every one of you who traveled from all corners of the world to participate in the 32nd Asian Racing Conference,” he said. “To the Asian Racing Conference itself, I would like to say, ‘Welcome back to Tokyo.’”

Revolution Sports Marketing Group: +44 (0) 207 928 9999
team@revolutionsports.co.uk

14th October 2008

Charles Barnett is the chief executive of Ascot Racecourse in the UK, which hosts Royal Ascot, one of the most prestigious and flamboyant horse race meetings in the world.

racing-has-been-influenced-by-dubai

For further information please contact:

Rod Kohler                                                     Tel: 0207 9289999

Revolution Sports Marketing Group               Mob: 07770 647662

1st October 2008

This year’s US $17.7 million King George VI and Queen Elizabeth Stakes was the richest race run at Ascot. The prestigious middle distance contest showcases the world’s very best horses. Now, as Lyndsey Steven learns, it’s looking for investors to go the full distance.

ascot-in-for-race-investors

 
Revolution Sports Marketing Group: +44 (0)1903 883747
rod@revolutionpr.co.uk

September 2008

This year’s US $17.7 million King George VI and Queen Elizabeth Stakes was the richest race run at Ascot. The prestigious middle distance contest showcases the world’s very best horses. Now, as Lyndsey Steven learns, it’s looking for investors to go the full distance.

oryx-ascot-racecourse-sept-20081

Revolution Sports Marketing Group: +44 (0)1903 883747
rod@revolutionpr.co.uk