26 July, 2009

Howard Wright reports on the appointment of promotional experts Revolution by TurfTrax

For further information please contact:

Revolution Sports Marketing Group: +44 (0) 207 928 9999

merrick@revolutionsports.co.uk

9th March 2009

Designed to help drive brand awareness, new business and deliver a significant ROI, the prestigious Newmarket July Festival is now positioned to offer overall Event Title naming rights in 2009. The Partnership provides live Channel 4 television coverage, extensive branding, relationship marketing, data capture, sampling and exclusive hospitality opportunities. 

In addition, the Event Title Partner package now also includes access to a number of innovative marketing rights throughout the calendar including the highly-regarded Newmarket Nights, plus the opportunity to target the estimated 170,000 visitors who visit the racecourse each year.

Please contact the team at Revolution to discuss how your brand can benefit from the July Festival partnership.

Revolution Sports Marketing Group: +44 (0)207 928 9999
merrick@revolutionsports.co.uk

9th March 2009

Revolution showcases Anglo Irish Bank’s industry leading race sponsorship of the Supreme Novices Hurdle at the Cheltenham Festival as the UK’s sports media and supporters turn to the start of the 2009 Festival and the roar of the crowd as the first race gets under orders. Please contact Revolution for a copy of the media file.
Revolution Sports Marketing Group: +44 (0)207 928 9999
rod@revolutionpr.co.uk

17th November 2008

Attended by Merrick Haydon from Revolution, the 32nd Asian Racing Conference in Tokyo officially got underway with a lavish Opening Ceremony providing the fireworks on Monday evening.

The conference returned to Japan in style after a 23-year absence, with the ceremony spearheading what should be a four days packed with debate and deliberation during six plenary sessions and three selective sessions that will further galvanize thoroughbred racing in Asia—and the rest of the world.

The ARC—the fourth to be held in Japan—came home to its origin where the conference was incepted in 1960, when 69 members from seven nations attended. The ARC has grown leaps and bounds since then, with a delegation of 850 from 33 countries and regions taking part in the highly anticipated meetings this week.

The Minister extended his personal welcome to the audience, and pointed to the strides Japanese racing has taken since the last ARC was organized in 1960. “In the world of racing, 23 years is the equivalent of batting an eyelash,” he said. “But in that time, the international reputation of racing in our country has grown and it is an absolute honor for us to welcome everyone as a Part I nation.”

“The theme of the 32nd conference is “New Horizons,” and indeed we think it’s symbolic that this morning, the management committee voted to its associate membership of our federation the Saigon Racing Club and the Jockey Club of Russia,” he said, referring to the decision sealed and approved by ARF’s Management Committee Meeting to include Vietnam and Russia in the organization.

“There can be no doubt that this conference you have organized this week will be one of the most significant and successful event of world racing.”  Dr. Kenji Tsuchikawa, JRA President CEO and the host of ARC Tokyo 2008, had the last words to a spectacular night—and the start of what should be an intense and fruitful conference.  “I would like to welcome our warm welcome to each and every one of you who traveled from all corners of the world to participate in the 32nd Asian Racing Conference,” he said. “To the Asian Racing Conference itself, I would like to say, ‘Welcome back to Tokyo.’”

Revolution Sports Marketing Group: +44 (0) 207 928 9999
team@revolutionsports.co.uk

14th October 2008

Charles Barnett is the chief executive of Ascot Racecourse in the UK, which hosts Royal Ascot, one of the most prestigious and flamboyant horse race meetings in the world.

racing-has-been-influenced-by-dubai

For further information please contact:

Rod Kohler                                                     Tel: 0207 9289999

Revolution Sports Marketing Group               Mob: 07770 647662

1st October 2008

This year’s US $17.7 million King George VI and Queen Elizabeth Stakes was the richest race run at Ascot. The prestigious middle distance contest showcases the world’s very best horses. Now, as Lyndsey Steven learns, it’s looking for investors to go the full distance.

ascot-in-for-race-investors

 
Revolution Sports Marketing Group: +44 (0)1903 883747
rod@revolutionpr.co.uk

September 2008

This year’s US $17.7 million King George VI and Queen Elizabeth Stakes was the richest race run at Ascot. The prestigious middle distance contest showcases the world’s very best horses. Now, as Lyndsey Steven learns, it’s looking for investors to go the full distance.

oryx-ascot-racecourse-sept-20081

Revolution Sports Marketing Group: +44 (0)1903 883747
rod@revolutionpr.co.uk

Teri Byrne, Operations Manager - Letheby & Christopher (right) and Kent Davis, Sales Manager, Biopac Ltd, at Newmarket’s Rowley Mile Racecourse

11 September 2008

Leading racecourse catering specialists, Letheby & Christopher, part of Compass Group UK & Ireland, has introduced a range of unique biodegradable tumblers for use at Newmarket Racecourses, plus Letheby & Christopher’s two Festival courses, Cheltenham and Goodwood.

The non-plastic tumblers, supplied by specialist firm Biopac, are manufactured using cornstarch and are not only 100% biodegradable, but also ‘smash-proof’ and compostable.

Bob Reeves, Managing Director Racing and Motorsport at Letheby & Christopher said, “Letheby & Christopher serves over 550,000 drinks in traditional plastic tumblers a year at Newmarket and, even though the empty tumblers are recycled, this partnership with Biopac will significantly reduce the long-term impact of plastic on the environment.”

Endorsed by the Metropolitan Police, the Biopac tumblers provide an environmentally responsible alternative to conventional polycarbonate tumblers and also cost less than half the price.

In addition to Newmarket, other premier courses are using the unique tumblers, including Cheltenham and Goodwood, with further rollout planned.  Biopac tumblers help to promote these racing venues, while demonstrating their individual commitment to the environment.

Revolution Sports Marketing Group: +44 (0)1903 883747
merrick@revolutionsports.co.uk

9 July 2008

Newmarket was today in the pink at the official opening of The Pink Bar, a brand new venue which is a partnership between the racecourse and specialist caterer, Letheby & Christopher, part of Compass Group UK & Ireland.

Housed in a former Tote facility, the bar is built on an innovative business model, with Letheby & Christopher investing in the three-month build and then sharing the resulting profits from the venture.

Bob Reeves, Managing Director for racing and motorsport at Letheby & Christopher said, “This is a model we hope to replicate at a number of racecourses we work with across the UK. At Newmarket we have taken what was formerly an under achieving area and increased returns and royalties, and will, in the future, build it into a ‘must attend’ mini-enclosure with a premium ticket value.”

The long term future of The Pink Bar looks bright. Following a soft launch at the end of June, sales have been above initial projections without impacting the traditional Lanson Champagne Bar behind the main grandstand. Despite the credit crunch it would seem that customers are still willing to pay for a premium branded product.

For further information please contact:

Nick Campbell, Group Manager-Racing - Letheby & Christopher
Compass Group UK & Ireland
Tel: 01638 662750 Mob: 07736496109
Nick.p.campbell@compass-group.co.uk

Sangeeta Suthar, PR Manager
Compass Group UK & Ireland
Tel: 01895 554554
sangeeta.suthar@compass-group.co.uk

6 July 2008
 
ANY idea about the nutritional value of food served up on racecourses?
Caterer Letheby & Christopher is providing the answer at Newmarket, where enhanced menu designs, incorporating nutritional colour coding charts, were unveiled at a special Flat-race sponsorship seminar.

The designs, which provide information on a customer’s guideline daily intake of calories, sugar, fat, saturates and salt, will be rolled out across other major courses where L&C operates, including Aintree, Cheltenham and Goodwood.

L&C’s racecourse catering MD Bob Reeves said: “The quality of the produce used at Newmarket is enhanced by its provenance, because we work closely with a number of local suppliers and farmers to source the very best from within a local radius of the course.”
Revolution Sports Marketing Group: +44 (0)1903 883747
merrick@revolutionsports.co.uk