Revolution Sports » Football

Market Intellegence: Middle East & North Africa

admin — Tue, 08 Nov 2011 14:30:11 +0000

An SMG Insight report detailing the Popularity and Participation of sport in the Middle East and North Africa. With a complete analysis of the sporting habits of over 2,500 respondents across 16 countries, it identifies football as the most popular sport of the region, followed by swimming.

For further information and a breakdown of the data please click the link below

FIFA Crisis – Sponsors Reaction, Sky News, International

admin — Tue, 31 May 2011 12:59:57 +0000

Click here to view the embedded video.

Rod Kohler, Revolution’s Managing Director of Public Relations interviewed on Sky News regarding the action of FIFA’s sponsors in response to FIFA’s World Cup bribing and corruption allegations

Football goes that extra Furlong for racing, PR Week, UK

admin — Fri, 21 Jan 2011 14:12:07 +0000

21, January 2011

PR Week

Support given to Racing For Change initiatives

admin — Wed, 24 Nov 2010 11:26:47 +0000

The Times’ Racing Correspondent Alan Lee praises initiatives which includes the 2010 PFA Football Furlong that are helping to change the shape of horseracing in the UK

Premiership Teams line up for the 2010 PFA Football Furlong

admin — Wed, 04 Aug 2010 10:22:21 +0000

4 August 2010

The 20 Premiership teams that will be competing for the 2010 PFA Football Furlong trophy were officially unveiled on Monday evening at this year’s host venue – Royal Windsor Racecourse.

Premiership stalwarts Manchester United, Spurs and Chelsea will as ever be represented, but fans will also be able to see newcomers Wolverhampton Wanderers and Blackpool who will be competing for the Football Furlong trophy for the first time.

Spurs supremo – Harry Redknapp – was also unveiled as the event’s official ambassador, hailing: “there’s nowhere better than racing at Windsor – it’s always special there. I think the easiest way to find a winner will be for fans to pick their horses by their team’s colours – it might be easier than going on the horses form!”

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse said: “It’s fantastic to have Harry Redknapp on board and coming to Windsor on Sunday for Football Furlong day. He is a legend in the football world and we are really looking forward to a great day of football activities and top class racing – we just hope Spurs can win the Football Furlong trophy for Harry too!”

The PFA-partnered Football Furlong event is the one day of the year when the sports of football and horse racing come together. All the jockeys wear the representative generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Football Furlong was first won by Tottenham Hotspur at the inaugural event in 2004. The London based clubs are well represented with Fulham, Arsenal, Chelsea, West Ham and Spurs, who will all looking to win their first silverware of the season.

Before racing begins at Royal Windsor Racecourse, the 2010 PFA Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.

Gates open at Royal Windsor Racecourse on Sunday, 8 August at 12pm. The first race is at 2.30pm. Admission: £9 Silver Ring Enclosure; £17 Grandstand Enclosure; £23 Club Enclosure. Racegoers under 18 free when accompanied by an adult. More details about Royal Windsor Racecourse can be found at www.windsor-racecourse.co.uk

ENDS

Photo Caption:

Invited racegoers pose in 2010-2011 Premiership team silks, with Scotty the Stag from Windsor & Eton FC

For further media information, please contact:

Rod Kohler
Tel: 0207 928 9999
Mob: 07770 647662
Managing Director
Revolution Sports Marketing Group

Kate Hills
Tel: 01342 834 800
Mob: 07813 947201
Director of Public Relations & Communications
Arena Leisure Racing

Disclaimer: Neither Football Furlong or any other parties associated with the event are authorised by or associated with any of the Clubs or The Premier League.

Harry Redknapp signs for the 2010 PFA Football Furlong

admin — Mon, 02 Aug 2010 13:43:50 +0000

2 August 2010

Tottenham Hotspur manager Harry Redknapp has made a shock start to the Premiership pre-season – by signing to the PFA Football Furlong.

Spurs fans need not worry – their supremo has only signed to be the Official Ambassador to the unique football-themed race day at Royal Windsor Racecourse on Sunday 8 August and has no plans to leave the London club!

The PFA-partnered Football Furlong event is the one day of the year when the sports of football and horse racing come together.

All the jockeys wear the representative generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Redknapp said, “The PFA Football Furlong raceday is a great way for fans to back their teams before the season starts. It’s sure to be a cracking day out and great fun for all the supporters – there’s a free football masterclass, prizes for the best dressed fans and a mascot race – as well as six top class races”.

ENDS

For further media information, please contact:

Rod Kohler
Tel: 0207 928 9999
Mob: 07770 647662
Managing Director
Revolution Sports Marketing Group

Kate Hills
Tel: 01342 834 800
Mob: 07813 947201
Director of Public Relations & Communications
Arena Leisure Racing

Disclaimer: Neither Football Furlong or any other parties associated with the event are authorised by or associated with any of the Clubs or The Premier League.

ETX CAPITAL AND CORNEY & BARROW WINE BARS IN WORLD CUP PARTNERSHIP

admin — Wed, 21 Jul 2010 14:49:34 +0000

21 July 2010

ETX CAPITAL – the London-based financial spread betting firm – has completed a highly successful month-long partnership with Corney & Barrow Wine Bars. The campaign comprised a range of branding activities including exclusive sponsorship of each of the 13 bars’ television and projector screens for the duration of the FIFA 2010 World Cup Finals. The television branding was supported by promotional posters in each City bar.

As well as promoting the ETX Capital brand, Corney & Barrow’s clientele were given the chance to win a £2,500 account credit and runners-up prizes of £250 account credits with the leading financial spread betting firm, through business card drop boxes at each venue.

Stuart Lane, Head of Sales & PR at ETX Capital, said: “The World Cup partnership with Corney & Barrow Wine Bars has been fantastic for ETX Capital and has given us the opportunity to engage with and promote our brand name to their customers.

We are thrilled with the results and as a consequence of the month’s alliance with Corney & Barrow Wine Bars, ETX Capital has experienced a surge in new business, with a significant number of new accounts opened and general enquiries made.”

The promotion, which was managed by Revolution Sports Marketing Group, ran until Sunday, 11 July 2010. The names of the main prize winner and 13 runners-up are due to be announced on Monday, 19 July 2010.

ENDS

For further information, please contact:

Rod Kohler at Revolution Sports on 0207 928 9999
Stuart Lane at ETX Capital on 0207 392 1439

Notes to editors:

ETX Capital is a trading name of Monecor (London) Ltd. which is Authorised and Regulated by the Financial Services Authority

THE PFA SIGNS FOR FOOTBALL FURLONG

admin — Wed, 14 Jul 2010 13:13:39 +0000

14 July 2010

THE PROFESSIONAL FOOTBALLERS’ ASSOCIATION (PFA) has become the new title partner of 2010’s Football Furlong – the unique football-themed raceday – at Royal Windsor Racecourse on Sunday, 8 August 2010.

The PFA Football Furlong is the one day of the year when the sports of football and horse racing come together.

All the jockeys wear the generic representative colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding. Horses and jockeys accrue points for the teams which go towards a league table throughout the day.

Now in its fifth year, The PFA Football Furlong has previously been won by Tottenham Hotspur, Wigan, Arsenal and Middlesbrough. The South of England is well represented with Arsenal, Chelsea, Fulham, West Ham and Spurs amongst the clubs taking part.

Christian Smith, Commercial Director of the PFA said, “The PFA Football Furlong is a great way for fans to back their teams before the season starts. It promises to be a great day’s racing and great fun for all the supporters and our sponsors and partners – there’s a free football masterclass by Chelsea FC Football in the Community, a mascot race, and six cracking horse races”.

ENDS

For further media information, please contact:

Rod Kohler      Tel: 0207 928 9999
Revolution Sports Marketing Group   Mob: 07770 647662

Kate Hills Tel: 01342 834 800
Director of Public Relations & Communications Mob: 07813 947201
Arena Leisure Racing

RACING WELCOMES PREMIERSHIP FOOTBALL TO ROYAL WINDSOR RACECOURSE

admin — Tue, 08 Jun 2010 14:58:27 +0000

FOOTBALL FURLONG was today officially launched at Royal Windsor Racecourse by top jockeys Kieren Fallon and Hayley Turner.

The event will see jockeys racing in the generic colours of the 20 Premiership football clubs rather than the traditional silks of the owners of the horses they are riding.

The horses and jockeys accrue points for the teams that they represent, which go towards a league table throughout the day’s racing. The team with the highest number of points after the sixth race on Sunday, 8 August 2010 will be crowned the 2010 Football Furlong champion.

Chelsea FC will be supporting the event through its Football in the Community programme by running free football masterclasses for up to 2,000 children at the racecourse before racing starts. There will also be a host of other football related activities including a penalty shoot out, human football tables and appearances from Premiership footballers and football personalities.

With all accompanied children under the age of 18 being admitted to the racecourse free of charge, and adult admission starting at just £9, it’s an affordable day out for all the family.

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, said:
“Football Furlong is an extremely exciting prospect, which has proved very successful in recent years at Haydock Park and Leopardstown Racecourses. It is a groundbreaking initiative that has been added to the Royal Windsor Racecourse fixtures calendar, and we look forward to welcoming a new crowd of racing fans to the racecourse and to the sport.

“With the event being held on the same day as the FA Community Shield it will be great to see how Chelsea and Manchester United fare in a horseracing environment.”

Before racing begins at Royal Windsor Racecourse, the 2010 Football Furlong Mascot Challenge will be run, with sporting mascots galloping along the final furlong of the racecourse. The first three mascots across the line qualify for a special penalty shootout against a top goalkeeper.

Headline sponsorship is now available with overall event title naming rights, including jockey’s branding on the special football silks, providing significant brand awareness, promotional and VIP hospitality benefits.

Copyright free image. Caption: Top jockeys Kieren Fallon and Hayley Turner battle for 2010 Football Furlong Trophy being staged at Royal Windsor Racecourse on Sunday 8 August 2010.

ENDS

For further information, please contact:

Matthew Foxton-Duffy, Sales & Marketing Manager at Royal Windsor Racecourse, on 01753 498 442; or Rod Kohler at Football Furlong on 0207 928 9999

How to rescue the England 2018 World Cup bid

admin — Fri, 28 May 2010 15:23:03 +0000