29 July, 2009
Rolex, the world’s leading watch company, has announced a major partnership with Polo Club de Deauville to become the presenting sponsor of ”The Rematch” – a rematch of the 2008 Argentine Polo Open between the Ellerstina and La Dolfina teams from Argentina.
The Argentine Polo Open takes place annually in Buenos Aires before 18,000 spectators and is the equivalent of the polo World Cup final. “The Rematch” is the first time a rematch has taken place outside Argentina and it is the only Fédération Internationale de Polo affiliated game in Europe which features eight of the eleven best players in the world with a 10-goal handicap.
Among the eight players will be the greatest of all time, the “Maradona of polo” as he is called by his compatriots, a player who has had a 10 handicap ever since the age of 19, Adolfo Cambiaso.
Jean-Noel Bioul, Co-Director of Sponsoring at Rolex, said, “’The Rematch’ will be the highlight of the European polo season and the only time that players with such a high handicap will compete against each other this season. We are very excited about the match and delighted to be the Presenting Sponsor of this prestigious event.”
Patrick Guerrand-Hermès, President of the Fédération Internationale de Polo, said, “This is the greatest polo match to be played outside Argentina ever since the beginning of the modern era of polo, and having the support of such a globally respected world-class brand highlights how very prestigious ‘The Rematch’ will be.”
This historic match on Saturday, 1 August 2009 will open the month-long Deauville polo season, which includes the traditional Silver Cup and Gold Cup. Many other great names from the world of polo will participate with their teams.
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For further information:
Pascal Renauldon Tel: +33 (344) 620 621
R&B Presse email: p.renauldon@rbpresse.com
26 July, 2009
Howard Wright reports on the appointment of promotional experts Revolution by TurfTrax
For further information please contact:
Revolution Sports Marketing Group: +44 (0) 207 928 9999
merrick@revolutionsports.co.uk
26 July, 2009
TurfTrax has appointed Revolution Sports Marketing Group to promote its range of turf management products beyond the horse racing arena into new sports including football, rugby, cricket and golf.
To launch the move, a preview event took place at Ascot Racecourse on Friday 24th July 2009. Attendees included leading turf media and associations, as well as Premiership Football Clubs, Test cricket grounds and premier golf courses.
Since the start of the year, and under the regulation of the British Horseracing Authority, the TurfTrax GoingStick has become an established feature in racing, providing consistent data and statistics on the going at each of the 59 turf racecourses in the UK. In addition 27 of the leading racecourses,, as well as one Premiership football club, utilise the TurfTrax Weather System. The system automatically uploads accurate and up to the minute information on the localised weather conditions to any pc, laptop or handheld device connected to the internet.
Adam Mills, Chairman of TurfTrax said, “TurfTrax manufactures and operates products which are relevant to all sports where turf management plays a crucial role. Racing is a key market, but the timing is now right to expand into new areas.”
He continued, “We look forward to working closely with the Revolution team on a range of initiatives to take our products into new marketplaces. We have appointed Revolution as our marketing partner because of their valuable range of experience both in racing and the sports we now wish to target.”
Merrick Haydon, Managing Director, Sponsorship said, “As the finances involved in international sport continue to rise, the state of the playing surface has become increasingly important and we believe that TurfTrax has a major role to play in providing consistent and reliable information for turf professionals across a range of sports.”
ENDS
For further information please contact:
Merrick Haydon Tel: +44 (0) 207 928 9999
Revolution Sports Marketing email: merrick@revolutionsports.co.uk
20, July 2009
For further information please contact:
Merrick Haydon
Tel: 0207 928 9999
email: merrick@revolutionsports.co.uk
