28 August 2008
Revolution Sports Marketing Group was recently appointed by Standard Bank to stage a media reception with the South African One Day International (ODI) Cricket team in the heart of the City of London.
Standard Bank has been the official sponsor of the South African ODI team since 1997.
The London event, held on 27 August, was the first the SA cricket team had undertaken for a sponsor on an overseas tour. The 24-man squad warmed up for its London-based ODI matches against England by coaching a 50 strong group of 10-15 year old cricketers from around the London region.
The ODI squad, headed by Captain Graeme Smith, was available for media interviews whilst they took the young cricketers through a range of cricket drills typical of a training session.
Revolution managed all aspects of the event, with a specific focus on generating coverage in the South African media.
Kate Johns, Manager Group Sponsorship Public Relations at Standard Bank said, “Revolution demonstrated a great understanding of successfully staging large media events of this nature. We were delighted by the coverage generated in South Africa, as well as the high level of interest from UK media attending the event. We look forward to working with Revolution in the future to host similar media events involving the South African cricket team on international tours, to help maximize exposure for the Standard Bank sponsorship.”
Rod Kohler, PR Director at Revolution said, “This was a great opportunity for Standard Bank to activate their sponsorship of the ODI team on an international level and the Revolution team was very excited about being involved in this inaugural event for the bank.”
ENDS
For further information please contact:
Rod Kohler Tel: 01903 883747
Revolution Sports Marketing Group Mob: 07770 647662
