16 January, 2007

Anglo Irish Bank has appointed Revolution Sports Marketing Group to manage its sponsorship of the Supreme Novices Series – jump racing’s leading two-mile novice hurdle races – which culminates with the opening race of the legendary Cheltenham Festival.

The Anglo Irish Bank Supreme Novices Series is run over five events at the UK’s premier racecourses including Kempton, Sandown Park, Haydock Park and Cheltenham. Revolution has developed and implemented a range of PR, promotional and event management activities to support the sponsorship, activating the Banks association with one of the most prestigious race meetings of the Irish and UK calendar.

Mary Nolan, Head of Group Marketing & Communications at Anglo Irish Bank said: “The Supreme Novices Series is the ideal vehicle to raise awareness of Anglo Irish Bank and to maximise our sponsorship, we appointed Revolution to help us effectively promote the Bank, its corporate image and enhance brand loyalty both on and off the course.  Revolution’s vast knowledge of the UK racing scene makes it an ideal partner to the Bank, and we look forward to working closely with the team over the coming months.”

Revolution Sports Marketing Group: +44 (0)1903 883747
www.revolutionsports.co.uk / Anglo Irish Bank: 00353 1 616 2000